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Data Marketing

Sep 22, 2020
6 min

Keeping Out of the Spam Folder

Nobody likes spam. Consumers don't want to receive spam, Internet Service Providers (ISPs) and email marketing platform don't want spam, ...

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Michael Rennison

Sep 8, 2020
5 min

Your Direct Mail Campaign Checklist

As discussed in our previous post, direct mail campaigns present a powerful way for businesses to connect with consumers in a cost-effect...

7 views0 comments

The Must-Do Targeted Marketing Activities (and the best type of people to do them)

Michael Rennison

Aug 19, 2020
6 min

The Must-Do Targeted Marketing Activities (and the best type of people to do them)

Long before the pandemic and the current state of the economy, it was well understood that no business can afford to target everyone. In ...

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Michael Rennison

Jul 31, 2020
6 min

Consumer Advertising After COVID

With a sudden and prolonged increase in people being at home, there has been a significant change in lifestyle, and that means advertisin...

24 views0 comments

Ways Agencies Can Succeed in a Post-COVID-19 World

Michael Rennison

Jul 22, 2020
6 min

Ways Agencies Can Succeed in a Post-COVID-19 World

In this article, the Ideal Media team is sharing how we're helping agencies better serve their customers after COVID-19.

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Are you Direct Marketing or Direct Missing!

Ideal Media

Feb 18, 2020
6 min

Are you Direct Marketing or Direct Missing!

With 66% of the UK telephone numbers on a do not call list, and nearly 6% of the UK population moving or dying every year and Royal Mail ...

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Are you Direct Marketing or Direct Missing! Part 3

Ideal Media

Feb 7, 2020
7 min

Are you Direct Marketing or Direct Missing! Part 3

In my last blog, I talked to you about the 3 problems with Direct Marketing or rather Direct Missing! As a simple recap they are: The pe...

4 views0 comments

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